Thus far, “Animal Crossing” has housed symbolic weddings, happy hours, birthdays and, amid a very real financial panic in which many of us are losing jobs and nervous about paying rent, has created an obsession over a “stalk market,” the name coined for the game’s virtual stock market. The last proper “Animal Crossing” game, 2012’s “New Leaf,” has sold nearly 13 million copies, but “Animal Crossing: New Horizons” has already accomplished an even rarer video game milestone: It has become the sort of dominating cultural touchstone usually reserved for a new Marvel movie or the last season of “Game of Thrones.” Here in the states, the Nintendo Switch home video game console on which it’s played is in hot demand and essentially sold-out at online retailers. While Nintendo hasn’t issued sales figures, “New Horizons” is reported to have sold more than 2.6 million copies in Japan alone. We’re talking, of course, about Bunny Day.īunny Day is the first major global event to occur in the recently released “Animal Crossing: New Horizons,” the latest in a two-decades-old Nintendo franchise that, while long popular, has been a pop-culture and social media sensation since its March 20 release. One that will be a major point of discussion on social media and likely to dominate conversation among many of your friends and loved ones.
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